Skip to content
ProjectsWritingAbout

About

10+ years in Software Industry, Founding Technology for Multiple Startups

Ten years at SAP taught me the part most engineers skip: deciding what deserves to be built. I spent them turning what customers actually struggle with into something a build team could execute against — first as a storyteller and demo architect, now owning an AI product end to end.

The rest of what's here I build alone, around a full-time job. That constraint is the whole design: the work has to survive being put down for a fortnight and picked back up. So every project starts as a written specification with architecture gates and a design ledger, and agents do most of the typing. It's the only reason 2 products are in production while a third is rebuilt from the foundations.

Experience

Jan 2025 — PresentAlongside
Founder & Entrepreneur — Independent

Designing, building and running SaaS products solo, alongside the day job — research, spec, architecture, implementation, launch and support.

  • Shipped ReachKit and Nudgi to production and keep both running.
  • Work spec-first: blueprint, build plan and design ledger before code, with architecture gates in CI.
  • Most implementation now runs through agentic workflows against those specs.
Feb 2024 — Nov 2026Berlin, Germany
GTM Solution Owner — SAP SE

Leading Experience Agent, an AI product in SAP's go-to-market portfolio, from definition through delivery.

  • Own the product direction: what gets built, in what order, and why.
  • Translate what customers actually struggle with into a roadmap engineering can execute against.
  • Bridge the gap between an AI capability and a story a customer recognises as their own problem.
Oct 2023 — Feb 2024Walldorf, Germany
Portfolio Manager — SAP SE

Gathered insight and forward plans from subject-matter expert communities, then compiled and prioritised them into backlogs for build teams.

  • Prioritised marketing build teams against demand and market conditions.
  • Drove organisation-wide standardisation and consistency across internal and external content.
  • Defined the processes that moved deliverables faster without losing quality.
Apr 2023 — Apr 2024Walldorf, Germany
Customer Engagement Specialist — SAP SE

Positioned SAP technology to customers through holistic storytelling showcases in the Experience Centers.

  • Acted as deal advisor, turning technical capability into a narrative customers could act on.
  • Connected SAP's core context to each customer's own business operations.
Feb 2019 — Oct 2023Walldorf, Germany
Presales Demo Engineer — SAP SE

S/4HANA administrator for the sales demo estate — maintenance, upgrades and configuration — while leading cross-functional teams on tooling and content.

  • Led functional teams building demo content across Asset Management and Professional Services.
  • Guided internal application development supporting communities in navigating demo solutions.
  • Drove leadership initiatives across operational teams toward shared delivery goals.
Aug 2015 — Feb 2019Walldorf, Germany
Student Internship — SAP SE

Part of the degree: rotated through five teams — high-tech consulting, AppHaus Heidelberg and automation testing, IoT prototyping and event management, service and support, and variant configuration modelling.

Skills

Highlighted tools are in production. The number is how many shipped projects use them.

Languages

TypeScriptJavaScriptPython1SQL

Frontend

ReactNext.js7Tailwind CSSDesign systems

Backend

Node.jsPostgres1Supabase5Drizzle1Inngest2Trigger.dev1

Platform

VercelStripe1Resend1PostHogGitHub Actions

AI

Claude / Anthropic API1AI SDK2Agentic workflowspgvector1Evals

Product

RoadmappingPortfolio prioritisationStorytellingS/4HANA

Education

BSc Business InformaticsDuale Hochschule Baden-Württemberg

Sales & Consulting, International

2015 — 2018 · Mannheim, DE
SecondaryPresentation Brothers College
2009 — 2015 · Cork, IE